Redefining Who We Are Through Real Voices and Real Collaboration This year, HwaFune officially initiated a project to “say who we are” through a clear and intentional brand message update. As a long-term supplier specializing in performance fabrics, our work has been defined by technical details for more than three decades—waterproof ratings, breathability values, tear strength, lab validation, and delivery management. These are the languages we know by heart. However, over time, we came to realize that HwaFune’s core ideas and principles can only be truly understood through long-term interaction, ongoing conversations, and working together to solve real problems. So, this time, we chose to begin by listening — collecting and distilling real feedback from our partners and integrating the perspectives of our own team, gradually shaping a brand identity that can be communicated with clarity. To make this brand message reflect genuine cooperation, we invited six international partners for in-depth interviews. What they shared wasn’t marketing language, but impressions formed over years of sampling, testing, long-term sourcing, and project execution: “Quality is consistently reliable — we never need to worry. They understand what customers are really asking, and 80% of issues can be resolved immediately.” “Not well-known among European end consumers yet, but among professionals in performance apparel, HwaFune is a recognized and trusted supplier.” “HwaFune feels like a traditional family company — a little old-school but very pleasant and easy to work with.” “Every product goes through strict testing, and the sales team always finds solutions.” These voices became the foundation of our brand message update — reminding us that our value lies not only in the fabrics, but also in the way we work together. Our Brand Value: Human-Centered Development of Premium Functional Fabrics For HwaFune, “human-centered development” is the starting point of every design and R&D decision. From waterproof breathable laminates and wind-resistant ripstop fabrics, to highperformance textiles for outdoor sports, marine environments, and workwear, our goal is not simply to chase bigger numbers — but to ask one essential question: “When worn by a person, does this fabric remove the distraction of the weather so they can stay focused on the moment?” Real words from our team: “As developers, we build for the people who wear our fabrics — pushing each material through movement, pressure, and friction to ensure it stays stable, dry, and free to move in real conditions.” “In testing, we guard every order’s quality threshold — turning brand expectations into fabrics we can confidently send into the field.” This is HwaFune’s development approach: we don’t recommend materials based on data points or price alone — we start by understanding the user’s environment, then design the fabric that best meets their needs. Our Mission: Accompanying Every Adventurer to Their Next Destination Whether it’s a waterproof jacket on mountain trails, professional marine gear on deck, or protective garments in harsh working environments, every piece of performance apparel carries real demands between humans and the conditions they face — and every outdoor brand faces its own challenges. One partner described HwaFune this way: “They always know what the customer is asking, and nearly 80% of questions can be resolved right away.” To us, that is more than a compliment — it is an expectation. Even as the textile industry faces disruption and volatile market conditions, we uphold strict manufacturing standards while pursuing innovation. Our aim is not only to produce reliable fabrics, but to remain a trusted partner at every step of development, testing, and delivery. Brand Tagline: Despite the Weather When reconsidering our brand message, we asked ourselves a simple question: What sentence can carry thirty years of commitment and story? We didn’t want a flashy slogan, but a line that genuinely reflects our longstanding principles — In a market driven by aggressive price competition, we stay committed to our standards. Even in supply chain volatility, we preserve local manufacturing and retain technical expertise. Thinking back on the challenges we’ve faced over the past 30 years — and the persistence of our employees and partners who carried us through them — we gathered these pieces together and found a shared truth we all recognized: Despite the Weather. “Despite the Weather” is more than a tagline — it is a reminder that technology can evolve and markets can change, but HwaFune’s beliefs remain constant: work with honesty, act with integrity, and make every yard of fabric reliable. At its core, it means staying reliable when conditions are uncertain: • We perform, despite the weather — when conditions change, performance stays stable. • We solve, despite the weather — when orders shift, teams find solutions together. • We deliver, despite the weather — when supply pressure rises, quality and delivery remain consistent From now on, these brand messages will appear across our external communication. We hope this brand update helps more partners understand: HwaFune’s core is not in words, but in action; not in explanations, but in standing beside you — facing every challenge together. This is HwaFune. We stand with you, despite the weather.

The European Union’s Ecodesign for Sustainable Products Regulation (ESPR) is redefining how products are conceived and manufactured. Under the ESPR framework—which states that “around 80% of a product’s environmental impact is determined at the design stage”. Its goal is to ensure that every stage of a product’s life—from production and use to recycling—is more sustainable, traceable, and circular. At the heart of this initiative lies the Digital Product Passport (DPP), which will soon become the essential “entry ticket” for products sold in the European market. What Is a Digital Product Passport? The DPP acts as a digital identity card for each product, containing critical data such as: Product identification: A unique ID code that enables traceability. Corporate Social Responsibility (CSR): A record of the brand’s CSR strategy, ESG commitments, and implementation performance. Environmental impact: Environmental metrics across the product’s full manufacturing cycle, including carbon emissions, resource consumption, and waste generation. Raw material sources: Detailed information on the origin and composition of materials. Technical specifications: Performance parameters for supply chain and compliance reference. In short, the DPP follows the product throughout its entire life cycle—tracking material origins, production energy use, carbon footprint, and recyclability. This information is embedded via QR code or NFC tag, enabling instant verification by both consumers and regulators. From Regulation to Opportunity: Why DPP Matters for Brands The DPP is not merely a compliance requirement—it signals a data-driven shift in global market dynamics. By mapping and disclosing life-cycle data, brands can demonstrate ESG performance more effectively, while also building new value chains by using product-level data to maintain ongoing consumer connections and develop extended services or circular business models. Yet, the transition comes with its challenges: Complex data integration: Global textile supply chains involve multiple tiers and inconsistent data formats. Confidentiality concerns: Transparency must be balanced with the protection of proprietary formulations and supply partnerships. Hwafune’s Solution: Data Transparency × Secure Technology At Hwafune, we have redefined fabric management with a digital-first approach. Through our FabriSelect™ online fabric database, partners can instantly access technical specifications, 3D material models, and will progressively introduce new data on carbon emissions and environmental impact in future phases. Unlike open-access platforms, FabriSelect™ operates under a private-link sharing system, allowing brands to preserve data privacy and visibility. Additionally, it’s worth noting that all Hwafune’s R&D and production are based in Taiwan, ensuring complete oversight of technology and quality, and significantly reducing the risk of duplication by international competitors. This structure ensures that transparency and competitiveness can coexist. The implementation of ESPR and DPP marks a new era in global manufacturing—one where data itself becomes a core source of value. At Hwafune, we believe that only by integrating sustainable materials, digital tools, and full mastery of our core technologies can we create solutions that balance environmental responsibility with commercial efficiency.

2026 marks a turning point of redirection—a time when old ideas are questioned and new directions emerge. WGSN (Worth Global Style Network) is the world’s leading consumer and lifestyle trend authority, forecasting how people will think, live, and buy in the years ahead. In collaboration with Coloro—a human-centered colour system—they translate these shifts into colour directions that define S/S 2026 and beyond. For performance apparel and urban lifestyle brands, colour is no longer decoration—it’s the intersection of technology, sustainability, and emotion. It echoes Hwafune’s core value: human-centered development of premium functional fabrics. Transformative Teal ┃ Coloro 092-37-14 ┃ Pantone 19-4517TCX Symbolising Resilience and Regeneration ┃ NO. B-1300-3-A37 A fluid fusion of blue and green—calm yet restorative. It represents a renewed relationship with nature—one of collaboration, not imitation. Transformative Teal reflects humanity’s regenerative strength and adaptability amid climate challenges, symbolising a new harmony between nature and technology. Electric Fuchsia ┃ Coloro 144-57-51 ┃ Pantone 17-2624TCX The Energy of Disruption ┃ NO. W-4966-T43H A vivid neon between pink and purple—charged, kinetic, and daring. It embodies the creative unrest of our era and the blurred boundaries between real and virtual worlds. In an age shaped by AI and digital design, Electric Fuchsia reminds us that innovation begins where balance is broken. Blue Aura ┃ Coloro 117-77-06 ┃ Pantone 14-4112TCX The Harmony of Softness and Craft ┃ NO.W-4158-T30K-02 A greyed pastel blue—gentle yet futuristic. It captures the balance between engineered performance and natural tactility, inspiring new approaches to fabric development. Blue Aura conveys a new kind of warmth—where performance apparel integrates precision, softness, and emotional design. Amber Haze ┃ Coloro 043-65-31 ┃ Pantone 16-0838TCX The Spiritual Warmth of Time ┃ NO. B-5014-L46 A warm yellow infused with green tones—soft, radiant, and subtly mystical. It evokes the beauty of ancient pigments and minerals, embracing the “slow energy” mindset in sustainable creation. Amber Haze conveys a mature, organic warmth—a reminder that true sustainability is a dialogue with time. Jelly Mint ┃ Coloro 078-80-22 ┃ Pantone 13-5714TCX The Playful Rebellion of Soft Power ┃ NO. W-2801-L48-1 A bright, translucent mint green—soft yet empowering. It represents a new design direction: shifting from rigidity to playfulness, from seriousness to healing. In anxious times, Jelly Mint celebrates the power of small joys, bringing lightness and inclusivity to design. Trend Summary The colours of 2026 go beyond aesthetics—they form a manifesto of rebalancing. They remind us that true innovation begins with understanding people, respecting nature, and transforming ideas into tangible fabrics. For Hwafune, this evolution in colour represents a broader evolution in fabric innovation—where sustainability, technology, and aesthetics coexist within every fabric, becoming the shared language of future design. We Create Connection Despite the Weather.

In recent years, microporous membranes have become a focal point in textile technology. Their unique structure prevents liquid water penetration while allowing vapor to pass through, creating the critical balance of waterproofness and breathability. Two materials in particular are drawing attention: ePE (expanded Polyethylene membrane) PP (Polypropylene membrane) Both are PFAS-free, yet they follow distinct development trajectories. ePE: An Emerging Sustainable Choice Its PFAS-free nature directly responds to stringent environmental regulations in Europe and the U.S. With high elongation and flexibility, ePE is gradually being introduced by brands into outdoor gear and design-led applications. Strengths: Regulatory compliance, market buzz, comfort in wear. Challenges: Often requires PU lamination to maintain waterproof performance, adding weight and complicating recyclability. Applications: Hiking gear, snow jackets, lightweight windbreakers. PP Membranes (Porlite®): Performance Meets Sustainability Porlite® PP is regarded as one of the purest and most environmentally friendly membranes available. Like ePE, Porlite® PP is PFAS-free, yet it goes further with a lower carbon footprint and greater recyclability potential. Its finer pore structure enables higher hydrostatic resistance and superior breathability, while Hwafune’s exclusive LDWR technology enhances durable water repellency, ensuring protection even under extreme climates and demanding use cases. Strengths: High performance, weather resistance, circular-economy alignment. Challenges: Limited scratch resistance; market visibility is still maturing, though recognized in professional sectors. Applications: Watersport protective wear, mountaineering jackets, outdoor gear.

TITAS RECODE 2050 Commissioned by the Bureau of Foreign Trade, Ministry of Economic Affairs, and executed by the Taiwan Textile Federation, the “Textile Export Promotion Project” takes on the theme “RECODE 2050” this year. The initiative seeks to elevate Taiwan’s textile industry to the global stage through multiple strategies: inviting international buyers to Taiwan for sourcing meetings, fostering promising textile traders, hosting fashion showcases, and implementing global marketing campaigns. These efforts aim to demonstrate Taiwan’s innovation and sustainable value in textiles, reinforcing the nation’s position as a global hub for sustainable textile sourcing. Designer's Concept oqLiq designers stated: “We believe every city has its own unique rhythm and pace. This season, we continue our core philosophy of clothing as an attitude by translating the calm layers and dynamic flow of everyday streets into apparel through muted tones and contrast color-blocking—subtle, versatile, yet distinctive in detail.” In terms of silhouette and materials, oqLiq extends its signature minimal × street design language: modern deconstruction and refined paneling create visual rhythm, while ensuring comfort and freedom of movement during commuting, travel, and long wear. The low-chroma palette makes the pieces widely wearable, while the color contrasts provide just the right highlights to capture the order and energy of urban living. Collaboration with Hwafune The designers liken the material selection to “using local ingredients”—with clear provenance, careful processing, and a strong focus on quality. Based on real urban needs, oqLiq mapped specific functions to different body zones and climate conditions, ensuring comfort and stability across diverse environments. Left: oqLiq design using Hwafune Porlite®. (Photo credit: TITA) On this foundation, three Hwafune three-layer fabrics were chosen: These textiles require no traditional PU protective layer, yet deliver exceptional breathability and a notably upgraded hand feel, providing a lightweight and comfortable wearing experience. Advantages of Porlite® High-level protection: Delivers waterproof and breathable performance up to 20K+/-5K, ensuring reliability in both urban climates and outdoor conditions. Eco-friendly: PP membrane is PFAS-free, solvent-free, low energy, and low water consumption, aligning with global sustainability trends. Lightweight softness: Flexible structure and comfortable touch, suitable for prolonged wear. Through these advantages, Porlite® allows oqLiq to strike a perfect balance between functionality, sustainability, and aesthetics—meeting the practical needs of urban daily wear while showcasing Taiwan’s competitive strength in the global textile market. Hwafune's Perspective "We are honored to participate in this project for the first time and delighted to see our fabrics embraced by designers. oqLiq has combined the advanced functionality of Porlite® with its distinctive design language to create a collection that shows Porlite® is not only suitable for professional sports but also a strong enabler of urban leisure."

Dumping and Anti-Dumping: The Hidden War in Global Trade In international trade, dumping refers to the practice where exporters sell products abroad at prices below production costs or significantly lower than domestic market prices. While this approach may temporarily reduce prices and attract buyers, it often damages the importing country’s local industries, leading to job losses and industrial decline. To ensure fair competition, many governments implement anti-dumping measures, imposing additional tariffs to offset the price advantage and protect local supply chains. However, if anti-dumping measures continue to intensify, garment prices will no longer remain stable and may face significant upward pressure—a scenario that could raise serious questions about consumer acceptance. Global Anti-Dumping Cases and Market Trends This is not hypothetical—it is already happening. In recent years, multiple countries have launched anti-dumping investigations and imposed duties on apparel-related materials: European Union (EU): In 2023, the EU extended anti-dumping duties on China’s high-tenacity polyester yarn (HTY), with rates ranging from 6.9% to 23.7%, impacting applications from industrial webbings to performance apparel. The EU also initiated investigations on synthetic fabrics imported from China, directly affecting fabric costs for apparel manufacturing. Asia and Latin America: In 2024, Brazil launched an investigation into polyester staple fibers (PSF) imported from China, India, Vietnam, Malaysia, and Thailand. In 2025, India initiated an anti-dumping probe on elastomeric filament yarn (Spandex) from China and Vietnam. The Broader Challenges Facing the Textile Industry Beyond anti-dumping duties, the textile industry faces multiple pressures: aging production facilities, declining production stability, and persistent inflation driving up material costs. For global apparel brands, this translates into rising expenses, supply chain delays, raw material uncertainty, and reduced development flexibility. Without long-term investment and stronger supply chain resilience, the availability of fabrics in global markets will continue to weaken. HwaFune's Sustainable Response: A Second Manufacturing Site The construction of HwaFune’s second plant, designed exclusively for Porlite® functional fabric solutions, is set to be completed by the end of 2025. The facility will be submitted for U.S. LEED Silver Certification in green building standards. Its planning is deeply aligned with the United Nations Sustainable Development Goals (SDGs), focusing on six key areas: The new plant will integrate solar power generation and water recycling systems, achieving low-carbon manufacturing through energy conservation and resource reuse. This demonstrates HwaFune’s strong commitment to sustainable manufacturing and global green supply chain initiatives. At the same time, the company upholds Made in Taiwan quality control and process rigor, ensuring every yard of fabric meets the highest international standards and provides brands with reliable, sustainable textile solutions. Capacity Expansion and Technical Capabilities Beyond its sustainable design, HwaFune’s second plant will significantly enhance production capacity. Equipped with wet coating, dot lamination, and functional film processing technologies, the plant is expected to reach a total annual output of around 200,000 yards. This expansion will not only support the needs of global brands but also mitigate the risks imposed by anti-dumping policies and international trade barriers. Conclusion: The Optimal Solution in an Era of Anti-Dumping Anti-dumping measures, together with intensified scrutiny on origin-shifting strategies, highlight a clear reality: such short-term tactics will become increasingly limited and ineffective. Instead, brands must seek partners who can truly enhance product value, ensure stable quality, and provide long-term resilience in the face of global trade and regulatory pressures. The launch of HwaFune’s second plant is a strategic response to this challenge. By reinforcing technology ownership, sustainable production, and expanded capacity, we reduce dependence on unstable external environments and ensures that global brands receive stable, competitive, and sustainable fabric supply.

The Evolving Landscape of the Global Workwear Market In recent years, the global workwear market has been undergoing a structural transformation. Traditional workwear has long emphasized durability and safety, while outdoor apparel is known for comfort, design, and multi-scenario versatility. The fusion of these two categories is giving rise to a new trend: Outdoor Workwear. This shift is redefining the core function of workwear—ensuring protection and compliance while delivering greater comfort and flexibility. Within this transformation, functional fabrics have become a cornerstone of brand competitiveness. Fabric selection now directly determines not only product performance but also whether a brand can secure its position within the “Performance × Sustainability × Market” triangle. Why Talk About “Functionality”? “Functionality” has become the driving force behind the evolution of workwear. It is no longer confined to durability or multi-pocket designs but has evolved into a cross-scenario solution: offering protection, climate adaptability, comfort, and a professional appearance. Key Trends in the Workwear Market 1. The Shift Toward Hybrid Workwear As remote and hybrid work models become standard, professionals are seeking garments that transition seamlessly between office and casual settings. Rigid suits are giving way to hybrid workwear that combines comfort with professional functionality. 2. Sustainability in Workwear: The Demand for Eco-Friendly Sustainability has become a critical decision factor in the workwear sector. Both brands and corporate buyers are increasingly looking for recyclable, biodegradable, and ethically sourced fabrics to meet tightening regulations and rising consumer expectations. 3. Industrial Workwear: Enhancing Durability and Safety In high-risk industries such as construction, manufacturing, and petrochemicals, durability and safety remain non-negotiable. The future of industrial workwear will center on highperformance fabrics that provide protection while maintaining comfort and wearability. Q: What are the three key drivers of industrial workwear? A: Stricter regulations demanding fire-resistant, cut-resistant, and chemical-resistant fabrics; the growing need for breathable and comfortable gear in long working hours; and alarming data from WHO and OSHA showing over 2.78 million work-related deaths annually, underscoring the urgent demand for high-performance protective clothing. Global Market Outlook In 2024, the global workwear market was valued at USD 19.08 billion and is projected to reach USD 30.6 billion by 2033, growing at a CAGR of 5.1%. Demand spans industries including manufacturing, construction, healthcare, hospitality, and corporate offices. Key growth drivers include: 1. Stricter occupational safety regulations and corporate responsibility standards. 2. Rapid industrialization in emerging economies. Regional Trends Europe: Demand has increased by 25%, driven by the EU Green Deal and updated Personal Protective Equipment (PPE) regulations. Germany is focusing on repairable workwear, the UK emphasizes carbon neutrality, and France is investing in reuse platforms. North America: In the U.S., the workwear market remains stable, led by traditional brands such as Carhartt and Dickies, with the rise of streetwear-inspired styles further boosting demand. In Canada, the growth of the energy and mining sectors, combined with updated Canadian Centre for Occupational Health and Safety (CCOHS) guidelines on heat-stress protection, is fueling the development of climate-adaptive textiles. Asia-Pacific: The region accounts for over 42.6% of the global workwear market, with rapid expansion in construction and manufacturing. Demand continues to rise in China and India, while Taiwan and South Korea emphasize high-performance and sustainable fibers. Fabric Recommendations

The Global Recycling Gap and Why Mono-material Fabrics Matter The global apparel industry is under mounting pressure from sustainability goals and circular economy policies. According to the Ellen MacArthur Foundation, less than 1% of textiles are recycled back into new clothing, while another 12% are downcycled into lower-value products; the vast majority is lost to landfill or incineration. One of the key barriers lies in the recycling of multi-fiber blended fabrics: once a fabric combines cotton, polyester, and more than 5% spandex, the tightly interwoven fibers make it impossible to process through current mechanical recycling systems. In contrast, mono-material textiles—garments made entirely from a single fiber such as 100% polyester or 100% nylon—can directly enter same-polymer recycling processes without disassembly. Regulatory Drivers: DPP / ESPR / WRAP The EU Ecodesign for Sustainable Products Regulation (ESPR) entered into force in July 2024, establishing a framework that will soon require brands to disclose product durability, composition, and recyclability. A cornerstone of this framework is the Digital Product Passport (DPP), which mandates transparency across the supply chain. Waste and Resources Action Programme (WRAP) emphasizes that improving textile recyclability requires following the Resource Hierarchy and Design for Circularity principles: prioritize mono-material design and eliminate unnecessary components to simplify recycling. For functional fabric suppliers, simpler, single-material compositions significantly reduce the cost of data collection and verification. In practice, mono-material textiles make it easier for brands to demonstrate compliance with ESPR, DPP, and related frameworks such as Corporate Sustainability Reporting Directive (CSRD) and Extended Producer Responsibility (EPR), lowering due diligence risks while providing a clear recycling pathway. Technical Boundaries and Market Reality While polyester mono-material fabrics excel in recycling efficiency, they are not a universal solution. Removing blends often means sacrificing elasticity, moisture management, or breathability, limiting their use in high-performance sportswear or professional outdoor gear. Infrastructure remains a major challenge: even when garments are designed for recyclability, most regions lack operational textile-to-textile recycling systems. Mono-material design, therefore, must be paired with investment in recycling capacity, policy enforcement, and industry collaboration to deliver its full potential. Hwafune's Approach: Balancing Mono-material Innovation As an outdoor performance fabric supplier, Hwafune has been actively developing singlematerial fabrics to meet both performance and recyclability demands: In its PET / Eco-Poly system with polyester face fabrics, Hwafune has achieved stable 30K/30K hydrostatic pressure and moisture vapor permeability, with a silk-like smooth hand feel. By engineering mechanical stretch, the fabrics retain elasticity without added spandex, enabling same-polymer recycling. Traditional mono-material double-weave fabrics often weigh 200–300 gsm, too heavy for outdoor markets. Hwafune addressed this by introducing SORONA®-based fabrics, verified with carbon accounting, 100-200 gsm, delivering both lightness and recyclability. Pricing perspective: Compared to fabrics of similar high quality, Hwafune’s monomaterial textiles offer a distinctly higher cost–performance value, thanks to the stability already achieved in their technology. Nylon mono-material fabrics remain under active development. Current prototypes face limitations in both cost and performance. Polypropylene (PP) mono-material fabrics, when integrated with Hwafune’s PORLITE® PP membrane, present notable sustainability potential; however, they remain at the development stage and face substantial technical and economic hurdles. These developments illustrate that mono-material fabric innovation is not just about recyclability—it is about balancing performance, sustainability, and cost in the supply chain.

Introduction: Market Demand vs. Trust in Green Claims According to recent surveys, over 70% of consumers are willing to pay a premium for eco friendly products. This immense market opportunity has prompted many companies to repackage their products and services under a "sustainable" label. However, not all companies promoting "green," "eco-friendly," or "sustainable" messages are acting in good faith. What Is Greenwashing? The term "greenwashing" was coined in the 1980s by environmentalist Jay Westerveld. It combines the words "green" and "whitewashing," and refers to misleading environmental claims that mask harmful practices. Greenwashing typically occurs on three levels: Product-Level Greenwashing Exaggerated claims of being “natural” or “eco-friendly” are made in packaging or advertising, while the actual content of sustainable ingredients is negligible (e.g., a product labeled “natural” contains less than 10% natural components). Corporate-Level Greenwashing Companies may showcase small-scale CSR or environmental projects to distract from the environmental damage caused by their core operations. Policy-Level Greenwashing Governments or organizations introduce carbon reduction programs—such as carbon offset mechanisms—that may create the appearance of sustainability without reducing real emissions, and in some cases, even loosening compliance thresholds. ⚠ Market Consequences of Greenwashing Consumer Misguidance: Buyers pay more for “green” products based on ethical intent, only to receive goods with minimal or even negative environmental impact. Trust Erosion: Once misled, consumers may begin to distrust all sustainability claims, which harms the market development of truly eco-conscious products. Regulatory Developments Against Greenwashing In response, legal frameworks around the world are evolving to hold companies accountable for unsubstantiated sustainability claims. Regulatory directions include: Standardization: Unified formats for environmental assessments and reporting Third-Party Verification: Independent validation of all environmental claims Penalties: Increased financial penalties for misleading claims Consumer Compensation: Mechanisms for consumer redress and reimbursement Transparency Requirements: Mandatory disclosure of environmental data and action plans 📊 Greenwashing by the Numbers 42% of corporate environmental claims published online may be deceptive or unverifiable. 58% of global executives admit their companies have engaged in greenwashing; in the United States, this figure rises to 68% . 66% of executives worldwide question the authenticity of their company’s sustainability efforts. 36% of companies have clear tools in place to measure their environmental performance. Case Studies: Greenwashing Has Become a Legal Liability 1️⃣ Shein Case (France, 2025): The DGCCRF fined Shein €40 million for deceptive discount practices and for promoting an “eco collection” without sufficient substantiation, violating fair consumer trade principles. 2️⃣ DWS Case (Germany, 2025): DWS, the asset management arm of Deutsche Bank, agreed to pay €25 million in settlements after jointly being investigated by German and U.S. regulators for overstating ESG performance—marking the first major ESG greenwashing penalty in the financial industry. Industry Recommendations: How Brands and Suppliers Should Respond 🔸Prevent Greenwashing at the Source: Prioritize material selection that aligns with LCA (Life Cycle Assessment) methodologies. 🔸Adopt External Verification: Third-party certifications enhance credibility in sustainability communication and are increasingly required for compliance. 🔸Ensure Data Transparency and Ongoing Disclosure: Publish carbon footprint results and progress reports regularly to build long-term stakeholder trust. HwaFune's Summary of Sustainable Fabric Materials: Material/Brand Material Source Sustainability Highlights Bio Polyester Sorona® Fermented corn → Glucose → PDO + PTA → Polymerization → Yarn Up to 30% CO₂ and 63% GHG reduction vs. Nylon; USDA, OEKO-TEX® Standard 100 Class I Bio Nylon BASF® CPL + Biomethane + Castor Oil→ Yarn Reduces fossil dependence and carbon emissions; Certified under RCS, ISCC PLUS, REDcert² Recycled Polyester UNIFI® 100% bottles → Washed, sorted, flaked, polymerized with EG → Chips → Yarn Fully post-consumer; Verified by U Trust®, FiberPrint®, GRS, SCS Recycled Content Recycled Nylon Seawastex® Melted and purified post-industrial nylon waste (e.g., fishing nets) → Caprolactam → Yarn Traceable batch system (Transaction Certificate); GRS certified ✅ Conclusion: Building Authentic Sustainability from the Ground Up At Hwafune, we place strong emphasis on sourcing sustainable textile materials with clearly defined bio-based content, verified third-party environmental certifications, and traceable recycled fiber origins. All fabrics—whether derived from biopolymers or recycled polyester/nylon—undergo rigorous environmental and technical evaluations to ensure carbon reduction claims are based on scientific evidence, not vague marketing language. In an era of intensified scrutiny over green certifications, eco-friendly fabric labeling, and supply chain compliance, transparent sourcing and responsible communication are no longer optional. These are shared responsibilities between functional fabric suppliers and forwardlooking brands across the apparel and outdoor industries.

🌍 Global Trade Shifts Are Reshaping Market Dynamics Recently, global trade dynamics have once again been shaken—The U.S. government has announced a new wave of high tariffs on over 20 countries, including the EU, Vietnam, and Indonesia. While Taiwan has not yet been officially added to the penalty list, bilateral negotiations with the U.S. remain entangled in disputes over meat imports and semiconductor exports. At the same time, progress in the talks suggests a possible direction toward a “shared prosperity” partnership between the U.S. and Taiwan. Here are key trade developments announced before August 1: China: Pending announcement. In recent months, China has been aggressively seeking alternative markets by dumping low-priced goods into Europe. Chinese companies are suspected of engaging in illicit transshipment through Southeast Asia to evade U.S. tariffs. Japan & South Korea: While Japan has agreed to open its markets in exchange for a reduction of tariffs to 15%, South Korea continues to face the threat of 25% tariffs as pressure to also open its markets. Vietnam: Reached a 20% tariff agreement—down significantly from the previously threatened 46%. A 40% tariff on transshipped goods was imposed to prevent Chinese products from entering the U.S. through Vietnam. India: In talks to reduce tariffs on selected goods to below 20%, aiming to restructure bilateral trade more favorably. EU: Facing a 30% U.S. tariff threat, the EU is considering concessions on auto tariffs to avoid punitive measures starting August 1. Russia: Trump has threatened a secondary tariff of up to 100% to pressure Russia over the war in Ukraine. From U.S. tariff hikes to stricter EU sustainability regulations, and fast fashion brands facing heavy penalties for misleading marketing—global supply chains and trade environments are undergoing major disruption. Ultimately, these shifts affect product pricing and market competitiveness, forcing consumers to reassess their choices between cost, quality, and value. 💬 Consumer Behavior Has Shifted — Brands Must Go Deeper According to GO SURVEY ( 9-21 Apr. 2025, 12,131 respondents): More than 80% of consumers believe that global trade and economic policies influence their purchasing decisions (see chart). This highlights a key insight: brands must go beyond price competition to create deeper emotional connections in order to stand out in today's "personal economy." On the other hand, research also indicates that consumers are increasingly drawn to the value and meaning behind their purchases. They are willing to pay for products and services that offer emotional fulfillment. So how can brands tap into the diverse and layered drivers behind purchasing decisions—to find opportunities for growth amid a climate of uncertainty? Only by actively responding to consumers’ emotions and needs, delivering consistent product and service quality, and creating experiences that surprise and resonate, can brands earn lasting trust. And that, in itself, will be one of the most demanding challenges in the competitive landscape ahead. ⚠ Brand Penalties Are Not Just About Money—They Reflect Lost Trust Fast fashion giant SHEIN was recently fined €40 million by France for greenwashing and misleading discount claims. This isn’t just about monetary penalties—it’s a clear warning that brand integrity and sustainability are under serious scrutiny. Key takeaways for all apparel brands: ⚠ Sustainability must be rooted in real action—from supply chains to material choices—not just marketing language. ⚠ Misleading communications quickly erode brand trust. ⚠ Long-term reliance on low prices is unsustainable, especially in the face of regulatory and ESG pressure. Under the combined weight of EU regulations and U.S. trade barriers, only brands that return to core values—honesty, quality, and resilience—will survive and thrive. 🤝 In Uncertainty, Consumers Seek Meaning and Connection Today’s consumers aren’t just looking to "buy things"—they are seeking alignment, trust, and emotional resonance. When trade advantages fade and price alone can't compete, brands must win on value, integrity, and storytelling. In every conversation, we aim to share the stories and strategic thinking behind each product—So that every piece of fabric becomes not just a purchasing decision, but a bridge between you, your partners, and your customers. Three Core Forces Behind Consumer Spending

Full Exhibition List: Home - PERFORMANCE DAYS functional fabric fair Munich | ISPO.com The Paddle Sport Show – The international Paddle Sports industry trade show A+A 2025 -- World leading trade fair for safety and health at work The world’s leading platform for professionals in the leisure marine equipment industry | Metstrade

During outdoor activities, perhaps the cuff of your jacket was caught on a branch and left with a small hole. It didn’t seem like a big deal at the time. But after a few more pulls and stretches, the tear expanded down the sleeve. Or maybe the hem of your work pants started to fray from a light scuff—just a few loose threads at first, until the fabric gradually split into a wide tear. Tearing is one of the most common forms of fabric failure. As yarns become thinner from repeated friction or localized stress, once one point can no longer bear the load, the first yarn breaks—then the next, and the next—until the entire fabric splits. At HwaFune, we focus on the real-life scenarios that fabrics are exposed to. Every design and test we carry out exists to address those challenges. One of the key evaluations we can provide is tearing strength testing. Elmendorf Type Tearing Strength Tester For tearing strength testing, we use the Elmendorf pendulum method, which conforms to ISO 13937-1:2000 - Textiles — Tear properties of fabrics — Part 1: Determination of tear force using ballistic pendulum method (Elmendorf). This classic method simulates how a fabric tears under localized force. Before testing, we prepare five samples each in the warp and weft directions, measuring 63.5 x 100 mm. To ensure consistent data, the samples are pre-dried at 60–70°C for 1 to 1.5 hours, then conditioned in a standard testing environment (20°C ±2°C, 65% ±2% R.H.) for at least 8 hours. to During the test, the appropriate pendulum weight is selected and placed in its resting position. The fabric sample is then secured between two clamps, aligned at the bottom edge, and a 20.5 mm pre-cut slit is made using a cutting blade. Once the setup is complete, the pendulum is released and swings downward, initiating the tear from the first yarn at the tip of the triangular slit. As the pendulum continues to move, its energy is progressively absorbed by the fabric until the tear is completed. The force consumed during this motion is displayed via the pointer on the scale, providing a direct measurement of the fabric’s tearing strength and its response to concentrated stress. What Affects Tearing Strength—Have You Considered These? Multiple factors influence it. It begins with the fiber: different raw materials have varying intrinsic strength and elongation properties. Coarser yarns and those with higher elongation at break typically provide better tearing resistance. However, excessive twist may make yarns brittle, reducing toughness. Fabric structure also plays a role. Weaves such as satin or twill distribute stress more effectively than plain weaves, helping to delay tear propagation. Density matters too—a fabric that’s too loose tears easily, while one that’s too tight can restrict yarn mobility and lead to stress concentration. Lastly, finishing processes like coating or heat setting, if not properly managed, may reduce fabric elasticity and increase brittleness—compromising tearing performance. That’s why for durability-focused products, it’s valuable to consider tearing strength testing and structural design early in the development process—working closely with HwaFune to ensure that fabric selection aligns with real-world performance needs. Helping You Choose Smarter, Earlier, with Fewer Surprises We understand that choosing fabric isn’t just about spec sheets—it’s about how the material performs in actual use, and how long it holds up. Our role is to provide early insight into fabric structure and behavior, helping you reduce the risk. Fabric Recommendations

Have You Ever Experienced This? 🎯 Scenario 1｜From Booth to Workflow—Start Before the Swatch Arrives You spotted several promising fabrics at the exhibition—great texture, good potential, worth further discussion and design planning.After browsing fabrics from countless suppliers, all the information starts to feel scattered. Back at the office, following up can take time—especially when waiting for physical samples to arrive. “ Now, simply scan the QR code at the show and send the fabric info to your inbox.” When you're back at the office, simply click through from your email to access Hwafune’s TextileCloud™ platform, and instantly access complete specs, material data, high-resolution fabric images, and even 3D fabric simulations. You can also download the 3D files and import them directly into your in-house design software to seamlessly integrate them into your garment pattern-making workflow. 🎯 Scenario 2｜You Want to Launch a Trending Item, But Directionless? You've already built a solid range of core styles—and now you're ready to develop a new sportswear item with strong market potential and standout appeal. But once you begin sourcing fabrics, you quickly realize how incomplete the information often is. Most websites only showcase a limited selection of fabrics—some are kept confidential, others aren't displayed due to custom project constraints. You want to compare options, plan ahead, and start internal discussions—but something essential always seems to be missing, making it difficult for the team to move forward with confidence. In fact, the only thing between “wanting to create”& “being ready to act” is having the right access point. 🧩 5 Key Benefits of FabriSelect™ ☑ 24/7 Access to Centralized Fabric Data – Specs, functions, and test information—all clearly organized and ready when you are. ☑ High-Res Fabric Images – Zoom in to revisit textures and construction details before the physical sample arrives. ☑ 3D Files for Faster Design – Download and apply directly in your 3D design software. ☑ Easy Sharing Across Teams – One link, designers, PMs, and sourcing in sync. ☑ Start Work Before the Sample Arrives – Plan, discuss, and simulate ahead of time. 🤝 The Invisible Structure That Supports Your Product Journey At Hwafune, we believe good products start with control over the details. Through FabriSelect™, we help you save time, improve efficiency, and make your workflow more transparent. Ultimately, our goal is simple: to support you in creating products that truly reflect your brand identity and stand out in the market.

You may recall our previous feature, “Combatting Fast Fashion’s GHG Emissions: How Porlite Makes a Difference | HWAFUNE TEXTILE”, which highlighted the environmental impact of fast fashion. In response to this mass-production, mass-disposal model, an opposing concept—Slow Fashion—has emerged and is increasingly taking center stage in the sustainability conversation. Slow fashion is not about slowing down production; rather, it represents a design and consumption philosophy centered on quality, durability, and responsible sourcing. It advocates for extended product lifecycles, fair labor practices, and conscious use of natural resources. From manufacturing to consumer use, every step of the process is viewed as an opportunity to reduce carbon emissions and minimize waste. In addition, slow fashion encourages more intentional, small-batch purchasing—an effective way to avoid overproduction, inventory surplus, and waste caused by inaccurate demand forecasting. Does Price Really Equal Durability? Environmental organization Hubbub commissioned Censuswide to survey 3,000 UK adults. To test this belief, researchers evaluated 65 garments from luxury, designer, and budget brands, conducting comprehensive fabric performance testing. The study revealed a striking insight: 67% of consumers assume that higher-priced clothing is more durable. The findings not only challenge the assumption that price equates to quality but also show that garment longevity depends more on fabric quality, construction, and care practices. The study also revealed that consumers are more likely to remove stains (62%) and make repairs (54%) on expensive clothing—suggesting that attitudes toward care play a critical role in how long garments actually last. Supporting this, research by WRAP ( Worldwide Responsible Accredited Production ) shows that extending the life of a garment by 9 months can reduce its carbon, water, and waste footprint by 20–30%. In short, durability is the most direct form of sustainability. PORLITE: Enabling Slow Fashion from the Fabric Up “How can we create fabrics that deliver high performance while honoring sustainability commitments?” This question has always been at the heart of what PORLITE stands for. PORLITE utilizes high-stability, polypropylene (PP) membrane technology, engineered to achieve a precise balance of lightweight performance, breathability, and moisture permeability. With a strong focus on energy-efficient production, every meter of fabric is a dual commitment —to the user and planet. All products undergo rigorous testing at Hwafune’s independent laboratory, including hydrostatic pressure resistance, dimensional stability, colorfastness, DWR (Durable Water Repellency), and abrasion resistance, ensuring stable performance from lamination to garment construction and final use. For extreme conditions such as outdoor and watersport applications, PORLITE fabrics can be paired with LDWR (Long Durable Water Repellent) finishes, significantly enhancing waterproof, abrasion durability, and surface stability, thereby extending the overall lifecycle of the material. Beyond Trends—Redefining Value Through Extended Product Lifespan Not every brand can strike a perfect balance between price, aesthetics, and sustainability— Only when consumers and the industry awaken together can a healthy, sustainable market cycle take shape. By choosing durable fabrics, extending product use, and caring responsibly for our garments is how we bring slow fashion to life. Let’s begin with mindful choices—embracing timeless quality over fleeting trends. Together, we can become more conscious consumers and partners in shaping a more sustainable future for the outdoor industry. Related Sources :Fake Luxury Shoe Store Prank proves Luxury is just Perception - Payless Fabric Recommendations

Have you noticed that after several washes, your water-repellent jacket isn’t performing like it used to—water no longer forms droplets on the surface, and the fabric feels worn or less protective? Even the most durable technical garments can lose their performance capabilities without proper care. This article answers the most frequently asked questions about washing and caring for functional garments, helping you avoid damaging mistakes. Q1: What type of detergent should I use for technical apparel? Use a neutral (pH-balanced) detergent. Neutral detergents are gentle and less likely to leave residues that compromise breathability. Avoid fabric softeners, bleach, stain remover, and darks detergents. Q2: Can I scrub stubborn stains with a brush? Avoid hard brushes. Hard bristles may damage technical fibers. For spot cleaning, use a soft brush or gently rub by hand to protect the fabric's integrity. Q3: Can I wash technical apparel with regular clothes? Generally, not recommended. After outdoor use, functional garments may carry sweat salt stains, dirt, and bacteria. Mixing them with other garments can cause cross-contamination or damage from abrasion due to different materials. If time-constrained, refer to Q6 for how to safely machine wash. Q4: Can I machine wash functional garments? Yes, but select “delicate” or “gentle” cycles. This minimizes mechanical abrasion to membranes and coatings. Always place garments in a laundry bag and avoid spin settings that excessively twist or stretch the garment. Q5: Can I tumble dry technical apparel? Yes, but only on low heat and low speed. High heat can degrade water-repellent membranes or alter material properties. Use the “Tumble Dry Low” setting to preserve elasticity and fit. ** What is Tumble Dry Low? 💡 Tumble dry low (or Delicate/Gentle cycle) is ideal for woven fabrics, like sports garments. It’s especially important to dry spandex/exercise clothing on low heat because it helps retain the garment’s performance. Q6: Should I use a laundry bag when washing functional garments? Strongly recommended. Laundry bags help protect delicate features like membrane and zipper. They prevent scratches in the machine drum and reduce the risk of tearing or pilling. Q7: Can I wash technical clothing with hot water? Keep water temperature below 40°C (104°F). High temperatures may cause adhesive tape to peel, delaminate, or weaken membranes. Q8: How often should I wash functional clothing? Depends on usage. Jackets are typically cleaned seasonally or annually to prevent the buildup of sweat and dirt, which can degrade the fabric’s performance. Q9: Are there any extra care tips for dry suit? Yes. HwaFune recommends rinsing your dry suit with clean water immediately after waterbased activities. Lay the garment flat with the outer surface facing up to dry. This prevents salt crystal formation, which can damage waterproof structures and compromise performance in marine or high-humidity environments. 🧵 Care Checklist ✅ Zip and secure everything before washing. ✅ Hang garments in a dry, well-ventilated area. ✅ Tumble dry on low heat to reactivate DWR. Fabric Recommendations

Over the past decade, the global activewear industry experienced rapid growth. But according to McKinsey's Sporting Goods 2025 report, this pace is shifting. While the market grew at an annual rate of 7% between 2021 and 2024, projections show a slight slowdown to 6% by 2029. Rather than signaling a decline, this marks a transition—from competing on speed and scale to balancing growth with operational efficiency and long-term value. Trend 1: Cultural Identity Is Overtaking Pure Performance Activewear is no longer just about performance—it’s now an expression of lifestyle and identity. For Gen Z and millennials, movement is personal. Products must resonate with their values, communities, and cultural codes. Porlite’s sustainable functional fabrics are designed to meet both the performance needs of active lifestyles and the evolving expectations of modern consumers. Crafted from recyclable and decomposable microporous PP membranes, Porlite not only delivers technical functionality for outdoor and urban use, but also resonates with those seeking approachable, low-pressure ways to stay active. It supports a shift toward a more inclusive, lifestyle-oriented vision of movement—where performance and comfort coexist naturally. Trend 2: Brands Must Serve Both Extremes of the Evolving Market Entry-level or inactive consumers—projected to make up 35% of the global population by 2030 —represent not just an overlooked segment, but one of the most promising growth frontiers for forward-thinking brands. Porlite bridges the market divide by aligning with today’s values—sustainability, comfort, and style. Its lightweight build, vibrant colors, and refined texture support both fashionable and functional designs. From technical outerwear to everyday activewear, Porlite empowers brands to deliver eco-conscious performance that fits seamlessly into modern lifestyles. Trend 3: Challenger Brands Are Redefining the Playing Field Between 2019 and 2024, market giants like Nike and adidas lost approximately 3% of their global market share. In contrast, focused challenger brands—Lululemon, Hoka, On, Arc’teryx —gained ground by targeting niche segments and aligning tightly with consumer identity. Porlite, while rooted in the B2B supply chain, fosters partnerships through co-creation— offering support from material selection to recyclability. Though priced above entry-level options, its microporous PP membrane delivers high garment yield—up to 69.4 pieces per kilogram—alongside low energy consumption, reduced waste, and recyclable properties. For brands focused on differentiation and long-term value, Porlite is a smart, future-ready choice. Trend 4: From Selling Products to Creating Experiences According to Grand View Research, the global event ticketing market is expected to hit $150 billion by 2030. Consumers are increasingly drawn to brands that deliver not just goods, but real-world experiences. We encourage our brand partners to bring co-created garments into immersive settings—like water sports, urban events, or outdoor workshops—turning each piece into a lifestyle expression. In doing so, your products become more than apparel; they become an extension of your story and a meaningful part of the consumer’s world. The future of activewear isn’t just about technical apparel—it’s about understanding people’s rhythms, values, and aspirations ! Fabric Recommendations